Press play to listen to the audio version of this post. The voiceover was generated by Speechify AI.
To Whom It May Concern:
I chose NOT to participate in Breast Cancer Awareness Month (BCAM) during my first 2 years of survivorship because it was too much for me. This year, I tested the waters.
Here are 10 lessons I learned:
1. You Do You
It’s ok if you do your own thing quietly. It’s ok if you don’t follow the status quo. It’s ok if you don’t join the campaign that everyone else is participating in. Support in your own style because it’s most meaningful when you do what’s authentic to you.
2. Outside The Community
Our breast cancer community is already well-informed, so let’s expand our awareness efforts beyond it. Huge thanks to @rovectin_global for sharing my story and helping me reach new audiences this year!
3. Fundraising
While donating to breast cancer research is impactful, we must also consider those who are facing medical bills and unable to donate. Let’s promote inclusivity and emphasize the value of fundraising too.
4. Prep Work
Preparing for BCAM isn’t limited to October. It involves strategizing, planning, communication, and content creation beforehand. Expect your commitment to extend beyond October.
5. Mental Health
It’s easy to neglect self-care when we work towards causes that mean so much to us. If needed, remember to take breaks and prioritize your well-being.
6. Zero Advocacy Is Cool Too
Not advocating at all or feeling like you’re not advocating enough doesn’t make you a bad breast cancer thriver. Period.
7. Red Flags
Avoid brands that… ask you to promote them but don’t share your story, do not share the % of profits that go to breast cancer initiatives, and ask you to provide deliverables within a few days during the month of October.
8. Stage 4 & Precision Medicine
This year, I learned the importance of donating to research initiatives related to stage 4 breast cancer and precision medicine.
9. It’s Ok To Say No
If you are participating in multiple campaigns, time management and organization are key. It’s okay to politely decline requests if you don’t have the bandwidth.
10. More Than October
Need I say more? While I’m grateful for all the good that comes out of BCAM, raising awareness and taking action shouldn’t be confined solely to October
Breast regards,
Michelle
